The Art of Your Business Tribe
In the present day, your business may also be viewed as a tribe. Art puts you in touch with the soul of your company and helps you communicate this soul to your clients. Art is a tool for envisioning new products or services, depicting products, creating a new marketing or business plan, and much more. It creates a whole new visual language for your business and aligns the visions of all your employees. Much like the tribal medicine man, art can create your own business’s medicine.
Art was connected to spiritual and religious rituals and ceremonies. Historically, in indigenous tribes, the artist has been called many names; a shaman, medicine man/woman, doctor, yogi, medium, seer and healer. They led spiritual/ religious rituals heavily connected to the natural elements. By communicating through spirituality and the elements to the tribe, they created unity and converted people to their cause. The visual context created an understanding that moved beyond the simple spoken and, later, written word. The spiritual leader spoke to the collective subconscious and inner/instinctive drives. In addition, events in time were often commissioned as art pieces. Think of the biblical paintings lining the walls of major religious architecture worldwide. From the Egyptian pyramids and ancient temples to modern day religious buildings, architecture itself was commissioned to convey religious messages and agendas. A parallel might be argued between the examples above and modern day marketing. Marketing in the sense of propaganda and social commentary, and its power to influence the collective subconscious.